Monday 12th Jan 2026

Yesterday I was reflecting on how Cozy Watch changed the way I build.

While building Cozy Watch, and even right after releasing it, everything felt peaceful. I knew it would be hard, and I was okay with that.

After the release, when sales didn’t start picking up momentum, I began looking around. YouTube. X. Reddit.

Social platforms are great. I’ve met incredible and talented people there. People who helped push Cozy Watch to levels I wasn’t even aware were possible.

At the same time, I slowly entered another race.
The winners race.
The builders race.
The entrepreneurs race.
The AI delegator race.

Being able to adapt is important. It prepares you for change. But it can also be exhausting. The noise is real.

So I decided to treat this like a game. Every day is another level.
I’ve always liked hard mode games, so here I am.

It’s good to be aware of what others are doing, but each of us is in a different chapter of life. We’re not even reading the same book.

Follow your path. Adapt in ways that feel right to you.
And allow yourself to be uncomfortable too. I believe that’s where we grow the most.

Best,
Tiago Sá

Projects:
www.cozywatch.com