The Boring Strategy That Wins

If your strategy is successful, should you change it?

For me, no. If something is working, keep doing the boring thing. Don’t mess with it just because you’re tempted.

Think of it like energy; you only have so much. Use it where it matters.

What matters is making your product relevant, or building the next thing that could be relevant.

So while something is working, let it continue to work and put your energy into extending its life, or into another bet.

Don’t give up. Everything adds up.

Best,
Tiago