Value VS Price

Hello,

What is price? It’s the number you put on something.
What is value? It’s what the person gets out of it.

They’re connected, but they’re not the same thing.

Pricing is challenging because the number you choose may not align with the value someone feels when using your product.

How do you fix that?
Honestly, I’m still figuring it out. You try things, you adjust, and you see what happens.

And value works both ways. Sometimes you underprice something, and it drains you. The money just isn’t enough to deal with the work, the stress, or the pressure behind the scenes.

So my advice?
Don’t be afraid to raise the price if the value is there, for them and for you.

My example with Cozy Watch:
At $9, I got 7 sales.
At $5, I got 38 sales.

Now I’ve moved it to $19. I want to see if the momentum, the updates, and the new website help support that price.

It also forces me to “charge myself more,” so I keep pushing and adding real value.

Keep going.

Best,
Tiago